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00000cam a2200000 7i4500 |
| 001 |
0000045544 |
| 005 |
20190319093000.0 |
| 008 |
090204s2006 nju eng |
| 020 |
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|a 0471696102
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| 020 |
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|a 9780471696100
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| 090 |
0 |
0 |
|a TX911.3.M3
|b R59 2006
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| 100 |
1 |
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|a Reid, Robert D. [
|q (Robert Delaware)] ,
|d 1940- ,
|e author
|
| 245 |
1 |
0 |
|a Hospitality marketing management: student workbook
|c Robert D. Reid and David C. Bojanic
|
| 246 |
3 |
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|a Student workbook: Hospitality marketing management
|
| 250 |
|
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|a 4th ed
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| 260 |
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|a Hoboken, NJ :
|b Wiley ,
|c c2006
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| 300 |
|
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|a x, 101 p. :
|b ill. ;
|c 23 cm.
|
| 505 |
0 |
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|a 1. Introduction to hospitality marketing -- 2. Introduction to hospitality services marketing -- 3. Understanding the behaviour of hospitality consumers -- 4. Marketing segmentation and positioning -- 5. Developing a marketing plan -- 6. Information for marketing decisions -- 7. Developing new products and services -- 8. Product-service mix strategy -- 9. Marketing channels -- 10. E-commerce -- 11. Promotion and advertising -- 12. Advertising and media planning -- 13. Sales promotions, merchandising, and public relations -- 14. Personal selling -- 15. Pricing strategy -- 16. Using menu design as a marketing tool
|
| 650 |
|
0 |
|a Hospitality industry
|x Marketing
|
| 700 |
1 |
|
|a Bojanic, David C. ,
|e author
|
| 700 |
1 |
|
|a Reid, Robert D. [
|q (Robert Delaware)] ,
|d 1940- ,
|e author
|
| 999 |
|
|
|a 1000114669
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|