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00000cam a2200000 7i4500 |
| 001 |
0000045538 |
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20071024093000.0 |
| 008 |
060714s2005 si a f 001 0 eng d |
| 020 |
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|a 0470821620 (hbk.)
|
| 020 |
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|a 9780470821626 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .D365 2005
|
| 100 |
1 |
|
|a Davis, John ,
|e author
|
| 245 |
1 |
0 |
|a Magic numbers for consumer marketing :
|b key measures to evaluate marketing success
|c John Davis
|
| 260 |
|
|
|a Singapore :
|b John Wiley ,
|c c2005
|
| 300 |
|
|
|a vii, 309 p. :
|b ill. ;
|c 26 cm.
|
| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Marketing
|x Evaluation
|
| 999 |
|
|
|a 1000111848
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|