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060714s2005 si a f 001 0 eng d |
| 020 |
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|a 0470821620 (hbk.)
|
| 020 |
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|a 9780470821626 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .D365 2005
|
| 100 |
1 |
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|a Davis, John
|e author
|
| 245 |
1 |
0 |
|a Magic numbers for consumer marketing
|b key measures to evaluate marketing success
|c John Davis
|
| 260 |
|
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|a Singapore
|b John Wiley
|c c2005
|
| 300 |
|
|
|a vii, 309 p.
|b ill.
|c 26 cm
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Marketing
|x Evaluation
|
| 999 |
|
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|a 1000111848
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|