Magic numbers for consumer marketing : key measures to evaluate marketing success
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
John Wiley ,
c2005
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| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | vii, 309 p. : ill. ; 26 cm. |
| ISBN: | 0470821620 (hbk.) 9780470821626 (hbk.) |