e-Marketing strategy
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill ,
2001
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| Subjects: |
Table of Contents:
- 1. Managing in an e-commerce world
- 2. E-buyer behaviour
- 3. Mapping the e-market system
- 4. E-commerce competence
- 5. E-market positioning and competitive advantage
- 6. Selecting e-strategies and constructing an e-plan
- 7. E-commerce innovation
- 8. E-promotion
- 9. E-pricing and distribution
- 10. The evolution of e-management systems
- 11. E-business and institutional marketing
- 12. E-services marketing