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00000cam a2200000 7i4500 |
| 001 |
0000044319 |
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20080930093000.0 |
| 008 |
071226s2001 enk eng |
| 020 |
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|a 0071188738
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| 020 |
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|a 9780071188739
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| 090 |
0 |
0 |
|a HF5415.1265
|b .C483 2001
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| 100 |
1 |
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|a Chaston, Ian ,
|e author
|
| 245 |
1 |
0 |
|a e-Marketing strategy
|c Ian Chaston
|
| 260 |
|
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|a Boston :
|b McGraw-Hill ,
|c 2001
|
| 300 |
|
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|a xiii, 314 p :
|b ill ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographic references (p. 291-301) and index
|
| 505 |
0 |
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|a 1. Managing in an e-commerce world -- 2. E-buyer behaviour -- 3. Mapping the e-market system -- 4. E-commerce competence -- 5. E-market positioning and competitive advantage -- 6. Selecting e-strategies and constructing an e-plan -- 7. E-commerce innovation -- 8. E-promotion -- 9. E-pricing and distribution -- 10. The evolution of e-management systems -- 11. E-business and institutional marketing -- 12. E-services marketing
|
| 650 |
|
0 |
|a Electronic commerce
|x Management
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| 650 |
|
0 |
|a Internet marketing
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| 650 |
|
0 |
|a Strategic planning
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| 999 |
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|a 1000108505
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|