Services marketing in Asia : a case book

Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher H. (Author)
Format: Book
Language:English
Published: Singapore; New York : Pearson/Prentice Hall , 2005
Subjects:

MARC

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090 0 0 |a HD9987.A2   |b W57 2005 
100 0 |a Wirtz, Jochen ,   |e author 
245 1 0 |a Services marketing in Asia :   |b a case book   |c Jochen Wirtz, Christopher Lovelock 
260 |a Singapore; New York :   |b Pearson/Prentice Hall ,   |c 2005 
300 |a xv, 454 p. :   |b ill., maps ;   |c 26 cm. 
504 |a Includes bibliographical references 
650 0 |a Service industries   |z Asia   |x Marketing   |v Case studies 
700 1 |a Lovelock, Christopher H. ,   |e author 
999 |a 1000110744   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus