Services marketing in Asia a case book

Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher H. (Author)
Format: Book
Language:English
Published: Singapore; New York Pearson/Prentice Hall 2005
Subjects:

MARC

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100 0 |a Wirtz, Jochen  |e author 
245 1 0 |a Services marketing in Asia  |b a case book  |c Jochen Wirtz, Christopher Lovelock 
260 |a Singapore; New York  |b Pearson/Prentice Hall  |c 2005 
300 |a xv, 454 p.  |b ill., maps  |c 26 cm 
650 0 |a Service industries  |z Asia  |x Marketing  |v Case studies 
700 1 |a Lovelock, Christopher H.  |e author 
999 |a 1000110744  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus