Services marketing in Asia : a case book
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore; New York :
Pearson/Prentice Hall ,
2005
|
| Subjects: |
| Physical Description: | xv, 454 p. : ill., maps ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 9812449434 |