APA (7th ed.) Citation

Wirtz, J., & Lovelock, C. H. (2005). Services marketing in Asia: A case book. Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Services Marketing in Asia: A Case Book. Singapore; New York: Pearson/Prentice Hall, 2005.

MLA (9th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Services Marketing in Asia: A Case Book. Pearson/Prentice Hall, 2005.