Marketing concepts and strategies
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass.
Houghton Mifflin
c2001
|
| Edition: | 4th European ed |
| Subjects: |
MARC
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| 245 | 0 | 0 | |a Marketing |b concepts and strategies |c Sally Dibb ... [et al.] |
| 250 | |a 4th European ed | ||
| 260 | 2 | |a Boston, Mass. |b Houghton Mifflin |c c2001 | |
| 300 | |a xx, 876 p. |b ill. |c 26 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Dibb, Sally |d 1963- |e author | |
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