Marketing : concepts and strategies
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass. :
Houghton Mifflin ,
c2001
|
| Edition: | 4th European ed |
| Subjects: |
| Physical Description: | xx, 876 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0395962447 |