Qualitative research methods in public relations and marketing communication

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Qualitative research methods in public relations and marketing communication

Bibliographic Details
Main Authors:	Daymon, Christine (Author), Holloway, Immy (Author)
Format:	Book
Published:	London Routledge 2002
Subjects:	Corporations > Public relations > Research > Methodology Marketing research > Methodology Public relations > Research > Methodology Qualitative research

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