Qualitative research methods in public relations and marketing communication

Bibliographic Details
Main Authors:	Daymon, Christine (Author), Holloway, Immy (Author)
Format:	Book
Published:	London Routledge 2002
Subjects:	Corporations > Public relations > Research > Methodology Marketing research > Methodology Public relations > Research > Methodology Qualitative research

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245	1	0	\|a Qualitative research methods in public relations and marketing communication \|c Christine Daymon and Immy Holloway
260	2		\|a London \|b Routledge \|c 2002
300			\|a viii, 293 p. \|c 24 cm
650		0	\|a Corporations \|x Public relations \|x Research \|x Methodology
650		0	\|a Marketing research \|x Methodology
650		0	\|a Public relations \|x Research \|x Methodology
650		0	\|a Qualitative research
700	1		\|a Holloway, Immy \|e author
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