Qualitative research methods in public relations and marketing communication

Bibliographic Details
Main Authors: Daymon, Christine (Author), Holloway, Immy (Author)
Format: Book
Published: London : Routledge , 2002
Subjects:

MARC

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020 |a 0415222745 ,   |c (pbk.) 
090 0 0 |a HD59   |b .D347 2002 
100 0 |a Daymon, Christine ,   |e author 
245 1 0 |a Qualitative research methods in public relations and marketing communication   |c Christine Daymon and Immy Holloway 
260 2 |a London :   |b Routledge ,   |c 2002 
300 |a viii, 293 p. ;   |c 24 cm. 
504 |a Includes bibliographical references (p. [275]-284) and index 
650 0 |a Corporations   |x Public relations   |x Research   |x Methodology 
650 0 |a Marketing research   |x Methodology 
650 0 |a Public relations   |x Research   |x Methodology 
650 0 |a Qualitative research 
700 1 |a Holloway, Immy ,   |e author 
999 |a 1000095710   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus