Qualitative research methods in public relations and marketing communication

Qualitative research methods in public relations and marketing communication

Bibliographic Details
Main Authors: Daymon, Christine (Author), Holloway, Immy (Author)
Format: Book
Published: London : Routledge , 2002
Subjects:
Corporations > Public relations > Research > Methodology
Marketing research > Methodology
Public relations > Research > Methodology
Qualitative research
Description
Physical Description:viii, 293 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. [275]-284) and index
ISBN:0415222745 ,

Similar Items