Qualitative research methods in public relations and marketing communication

Qualitative research methods in public relations and marketing communication

Bibliographic Details
Main Authors: Daymon, Christine (Author), Holloway, Immy (Author)
Format: Book
Published: London Routledge 2002
Subjects:
Corporations > Public relations > Research > Methodology
Marketing research > Methodology
Public relations > Research > Methodology
Qualitative research
Description
Physical Description:viii, 293 p. 24 cm
ISBN:0415222745

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