Journal of marketing research

Bibliographic Details
Corporate Author: American Marketing Association
Format: Book
Published: Chicago, Ill. : : American Marketing Association, , 1964-
Edition:1st issue: Vol. 1, no. 1 (Feb. 1964)-
Subjects:
Description
Publication Frequency:Quarterly
ISSN:0022-2437
Finding Aid:Subject indexes, cumulative from 1964, included in vols. for 1965-<66>