APA (7th ed.) Citation

American Marketing Association. (1964). Journal of marketing research (1st issue: Vol. 1, no. 1 (Feb. 1964)-.). American Marketing Association,.

Chicago Style (17th ed.) Citation

American Marketing Association. Journal of Marketing Research. 1st issue: Vol. 1, no. 1 (Feb. 1964)-. Chicago, Ill. :: American Marketing Association,, 1964.

MLA (9th ed.) Citation

American Marketing Association. Journal of Marketing Research. 1st issue: Vol. 1, no. 1 (Feb. 1964)-. American Marketing Association,, 1964.