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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043919 |
| 005 |
20050403093000.0 |
| 008 |
030617s2003 |
| 020 |
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|a 0749439270
|
| 090 |
0 |
0 |
|a HD69.B7
|b H345 2003
|
| 100 |
0 |
|
|a Haig, Matt ,
|e author
|
| 245 |
1 |
0 |
|a Brand failures :
|b the truth about the 100 biggest branding mistakes of all time
|c Matt Haig
|
| 260 |
2 |
|
|a London :
|b Kogan Page ,
|c c2003
|
| 300 |
|
|
|a viii, 310 p. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Brand choice
|
| 650 |
|
0 |
|a Brand loyalty
|
| 650 |
|
0 |
|a Brand name products
|x Marketing
|
| 999 |
|
|
|a 1000096604
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|