Marketing financial services

Bibliographic Details
Main Authors:	Ennew, Christine (Author), Watkins, Trevor (Author), Wright, Mike , 1952- (Author)
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Jordan Hill, Oxford : Heinemann Professional , 1990
Series:	The marketing series
Subjects:	Advertising > Financial services industry > Great Britain Bank marketing > Great Britain Financial services industry > Great Britain

Marketing financial services by Ennew, Christine

Published 1995