Marketing financial services

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Marketing financial services

Bibliographic Details
Main Authors:	Ennew, Christine (Author), Watkins, Trevor (Author), Wright, Mike 1952- (Author)
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Jordan Hill, Oxford Heinemann Professional 1990
Series:	The marketing series
Subjects:	Advertising > Financial services industry > Great Britain Bank marketing > Great Britain Financial services industry > Great Britain

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