Marketing financial services

Bibliographic Details
Main Authors: Ennew, Christine (Author), Watkins, Trevor (Author), Wright, Mike 1952- (Author)
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Jordan Hill, Oxford Heinemann Professional 1990
Series:The marketing series
Subjects:

MARC

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090 0 0 |a HG186.G7  |b M33 1990 
245 0 0 |a Marketing financial services  |c edited by Christine Ennew, Trevor Watkins, Mike Wright 
260 2 |a Jordan Hill, Oxford  |b Heinemann Professional  |c 1990 
300 |a xvii, 244 p.  |b ill.  |c 24 cm 
440 0 4 |a The marketing series 
650 0 |a Advertising  |x Financial services industry  |z Great Britain 
650 0 |a Bank marketing  |z Great Britain 
650 0 |a Financial services industry  |z Great Britain 
700 1 |a Ennew, Christine  |e author 
700 1 |a Watkins, Trevor  |e author 
700 1 |a Wright, Mike  |d 1952-  |e author 
710 2 1 |a Chartered Institute of Marketing 
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