Marketing financial services
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Book |
| Published: |
Jordan Hill, Oxford :
Heinemann Professional ,
1990
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| Series: | The marketing series
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| Subjects: |
| Item Description: | "Published on behalf of the Chartered Institute of Marketing." |
|---|---|
| Physical Description: | xvii, 244 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 236-242) and index |
| ISBN: | 0434922021 |