Marketing financial services

Bibliographic Details
Main Authors: Ennew, Christine (Author), Watkins, Trevor (Author), Wright, Mike 1952- (Author)
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Jordan Hill, Oxford Heinemann Professional 1990
Series:The marketing series
Subjects:
Description
Physical Description:xvii, 244 p. ill. 24 cm
ISBN:0434922021