Advertising : its purpose, principles and practice

Bibliographic Details
Main Author: Nicholl, David Shelley (Author)
Format: Book
Published: Plymouth : Macdonald and Evans , 1978
Edition:2nd ed
Subjects:

MARC

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090 0 0 |a HF5825   |b .N5 
100 0 |a Nicholl, David Shelley ,   |e author 
245 1 0 |a Advertising :   |b its purpose, principles and practice   |c David Shelley Nicholl 
250 |a 2nd ed 
260 2 |a Plymouth :   |b Macdonald and Evans ,   |c 1978 
300 |a xi, 228 p. :   |b ill., facsim. ;   |c 22 cm. 
504 |a Includes bibliographical references (p. [213]-214) and index 
650 0 |a Advertising 
650 0 |a Advertising campaigns 
999 |a 1000013704   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus