Advertising : its purpose, principles and practice
| Main Author: | |
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| Format: | Book |
| Published: |
Plymouth :
Macdonald and Evans ,
1978
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xi, 228 p. : ill., facsim. ; 22 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [213]-214) and index |
| ISBN: | 0712101667 |