Financial services marketing : proven techniques for advertising, direct mail and telemarketing

Bibliographic Details
Main Author: Beitman, Hartford (Author)
Format: Book
Language:English
Published: Blue Ridge Summit, Pa. : Liberty Hall Press, , c1990.
Subjects:

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100 0 |a Beitman, Hartford ,   |e author 
245 0 1 |a Financial services marketing :   |b proven techniques for advertising, direct mail and telemarketing   |c Hartford Beitman 
260 2 |a Blue Ridge Summit, Pa. :   |b Liberty Hall Press, ,   |c c1990. 
300 |a ix, 246 p. : :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references (p. [239]-240) and index 
650 0 |a Advertising   |x Financial services industry   |z United States 
920 0 0 |a 941106 
999 |a 1000013722   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus