Financial services marketing : proven techniques for advertising, direct mail and telemarketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Blue Ridge Summit, Pa. :
Liberty Hall Press, ,
c1990.
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| Subjects: |
| Physical Description: | ix, 246 p. : : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [239]-240) and index |
| ISBN: | 0830680624 |