Retail fashion promotion and advertising

Bibliographic Details
Main Authors: Drake, Mary Frances (Author), Greenwald, Herbert 1912- (Author), Spoone, Janice Harrison (Author)
Format: Book
Published: New York Toronto Macmillan Maxwell Macmillan Canada c1992
Subjects:

MARC

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001 0000043425
008 030617s1992
020 |a 0023300299 
090 0 0 |a HF6161.C5  |b D73 1992 
100 0 |a Drake, Mary Frances  |e author 
245 1 0 |a Retail fashion promotion and advertising  |c Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald 
260 2 |a New York  |b Macmillan  |a Toronto  |b Maxwell Macmillan Canada  |c c1992 
300 |a xiii, 354 p.  |b ill. (some col.)  |c 25 cm 
650 0 |a Advertising  |x Fashion 
650 0 |a Fashion merchandising 
650 0 |a Sales promotion 
700 1 |a Greenwald, Herbert  |d 1912-  |e author 
700 1 |a Spoone, Janice Harrison  |e author 
999 |a 1000013724  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus