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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043425 |
| 005 |
20170306.0 |
| 008 |
030617s1992 |
| 020 |
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|a 0023300299
|
| 090 |
0 |
0 |
|a HF6161.C5
|b D73 1992
|
| 100 |
0 |
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|a Drake, Mary Frances ,
|e author
|
| 245 |
1 |
0 |
|a Retail fashion promotion and advertising
|c Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald
|
| 260 |
2 |
|
|a New York :
|b Macmillan
|a Toronto :
|b Maxwell Macmillan Canada ,
|c c1992
|
| 300 |
|
|
|a xiii, 354 p. :
|b ill. (some col.) ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|x Fashion
|
| 650 |
|
0 |
|a Fashion merchandising
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
|
|a Greenwald, Herbert ,
|d 1912- ,
|e author
|
| 700 |
1 |
|
|a Spoone, Janice Harrison ,
|e author
|
| 999 |
|
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|a 1000013724
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|