Retail fashion promotion and advertising

Bibliographic Details
Main Authors: Drake, Mary Frances (Author), Greenwald, Herbert , 1912- (Author), Spoone, Janice Harrison (Author)
Format: Book
Published: New York : Toronto : Macmillan Maxwell Macmillan Canada , c1992
Subjects:
Description
Physical Description:xiii, 354 p. : ill. (some col.) ; 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:0023300299