Advertising principles and practice

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Advertising principles and practice

Bibliographic Details
Main Authors:	Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1992
Edition:	2nd ed
Subjects:	Advertising

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