Advertising : principles and practice

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Advertising : principles and practice

Bibliographic Details
Main Authors:	Wells, William , 1926- (Author), Burnett, John , 1944- (Author), Moriarty, Sandra E. [ (Sandra Ernst)] (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1992
Edition:	2nd ed
Subjects:	Advertising

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