Advertising : principles and practice

Bibliographic Details
Main Authors: Wells, William , 1926- (Author), Burnett, John , 1944- (Author), Moriarty, Sandra E. [ (Sandra Ernst)] (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1992
Edition:2nd ed
Subjects:

MARC

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008 030617s1992
020 |a 0130162051 
090 0 0 |a HF5823   |b .W455 1992 
100 0 |a Wells, William ,   |d 1926- ,   |e author 
245 0 0 |a Advertising :   |b principles and practice   |c William Wells, John Burnett, Sandra Moriarty 
250 |a 2nd ed 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1992 
300 |a 1 v. (various pagings) :   |b ill. (some col.) ;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Advertising 
700 0 |a Burnett, John ,   |d 1944- ,   |e author 
700 0 |a Moriarty, Sandra E. [  |q (Sandra Ernst)] ,   |e author 
999 |a 1000013689   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000013690   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus