Advertising principles and practice

Bibliographic Details
Main Authors: Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1992
Edition:2nd ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000043424
008 030617s1992
020 |a 0130162051 
090 0 0 |a HF5823  |b .W455 1992 
100 0 |a Wells, William  |d 1926-  |e author 
245 0 0 |a Advertising  |b principles and practice  |c William Wells, John Burnett, Sandra Moriarty 
250 |a 2nd ed 
260 2 |a Englewood Cliffs, NJ  |b Prentice-Hall  |c c1992 
300 |a 1 v. (various pagings)   |b ill. (some col.)   |c 28 cm. 
650 0 |a Advertising 
700 0 |a Burnett, John  |d 1944-  |e author 
700 0 |a Moriarty, Sandra E.  |q (Sandra Ernst)  |e author 
999 |a 1000013689  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000013690  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus