Advertising : principles and practice
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1992
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | 1 v. (various pagings) : ill. (some col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130162051 |