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00000cam a2200000 7i4500 |
| 001 |
0000043418 |
| 005 |
20030617.0 |
| 008 |
950604s1984 ilua b 00110 eng |
| 020 |
|
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|a 0872510891
|
| 050 |
0 |
0 |
|a HF5823
|b .S3636 1984
|
| 090 |
0 |
0 |
|a HF5837
|b .S38
|
| 100 |
0 |
|
|a Schultz, Don E. ,
|e author
|
| 245 |
0 |
1 |
|a Strategic advertising campaigns
|c Don E. Schultz, Dennis Martin, William P. Brown
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Lincolnwood, Ill. :
|b Crain Books, ,
|c c1984
|
| 300 |
|
|
|a xii, 532 p. : :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising campaigns
|
| 700 |
0 |
|
|a Brown, William P. ,
|e author
|
| 700 |
0 |
|
|a Martin, Dennis G. ,
|e author
|
| 920 |
0 |
0 |
|a 941106
|
| 999 |
|
|
|a 1000013716
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|