Strategic advertising campaigns
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
Crain Books, ,
c1984
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xii, 532 p. : : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0872510891 |