Cases in advertising and promotion management

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Cases in advertising and promotion management

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Bibliographic Details
Main Authors:	Quelch, John A. (Author), Farris, P. [ (Paul)] , 1939- (Author)
Format:	Book
Language:	English
Published:	Plano, Tex. : Business Publications, , 1987
Edition:	2nd ed.
Subjects:	Advertising > Case studies Sales promotion > Case studies

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