rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: C
    title: ases in advertising and promotion management
  name:
    name part: Quelch, John A.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Farris, P. [ (Paul)]
    name part: 1939-
    role:
      role term: author
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: txu
    place:
      place term: Plano, Tex
    publisher: Business Publications
    date issued: 1987
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xv, 759 p. : : ill. ; ; 25 cm.
  note: John A. Quelch, Paul W. Farris
  note: Includes bibliographical references and index
  subject:
    topic: Advertising
    genre: Case studies
  subject:
    topic: Sales promotion
    genre: Case studies
  classification: HF5823 .Q44 1987
  identifier: 0256037132
  record info:
    record creation date: 950604
    record change date: 20161214093000.0
    record identifier: 0000043416