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20161214.0 |
| 008 |
950604s1987 txua b 00110 eng |
| 020 |
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|a 0256037132
|
| 050 |
0 |
0 |
|a HF5823
|b .Q44 1987
|
| 090 |
0 |
0 |
|a HF5827
|b .Q44
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| 100 |
0 |
|
|a Quelch, John A. ,
|e author
|
| 245 |
0 |
1 |
|a Cases in advertising and promotion management
|c John A. Quelch, Paul W. Farris
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Plano, Tex. :
|b Business Publications, ,
|c 1987
|
| 300 |
|
|
|a xv, 759 p. : :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|v Case studies
|
| 650 |
|
0 |
|a Sales promotion
|v Case studies
|
| 700 |
0 |
|
|a Farris, P. [
|q (Paul)] ,
|d 1939- ,
|e author
|
| 920 |
0 |
0 |
|a 941106
|
| 999 |
|
|
|a 1000013709
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|