Cases in advertising and promotion management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications, ,
1987
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xv, 759 p. : : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256037132 |