APA (7th ed.) Citation

Quelch, J. A., & Farris, P. . [. .. (1987). Cases in advertising and promotion management (2nd ed.). Business Publications,.

Chicago Style (17th ed.) Citation

Quelch, John A., and P. [] Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, Tex.: Business Publications,, 1987.

MLA (9th ed.) Citation

Quelch, John A., and P. [] Farris. Cases in Advertising and Promotion Management. 2nd ed. Business Publications,, 1987.