Advertising media planning

Bibliographic Details
Main Authors: Sissors, Jack Zanville , 1919- (Author), Surmanek, Jim (Author)
Format: Book
Published: Lincolnwood, Ill. : NTC Business Books , c1982
Edition:2nd ed
Subjects:
Description
Physical Description:445 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:0844231576