Creative strategy in advertising

Bibliographic Details
Main Author:	Jewler, A. Jerome (Author)
Format:	Book
Published:	Belmont, Calif. Wadsworth c1985
Edition:	2nd ed
Series:	Wadsworth series in mass communication
Subjects:	Advertising copy Advertising layout and typography

MARC


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020			\|a 0534038794
090	0	0	\|a HF5825 \|b .J46
100	0		\|a Jewler, A. Jerome \|e author
245	1	0	\|a Creative strategy in advertising \|c A. Jerome Jewler
250			\|a 2nd ed
260	2		\|a Belmont, Calif. \|b Wadsworth \|c c1985
300			\|a xvi, 304 p. \|b ill. \|c 24 cm
440	0	0	\|a Wadsworth series in mass communication
650		0	\|a Advertising copy
650		0	\|a Advertising layout and typography
999			\|a 1000013701 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus