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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043409 |
| 005 |
20031109093000.0 |
| 008 |
030617s1985 |
| 020 |
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|a 0534038794
|
| 090 |
0 |
0 |
|a HF5825
|b .J46
|
| 100 |
0 |
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|a Jewler, A. Jerome ,
|e author
|
| 245 |
1 |
0 |
|a Creative strategy in advertising
|c A. Jerome Jewler
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a Belmont, Calif. :
|b Wadsworth ,
|c c1985
|
| 300 |
|
|
|a xvi, 304 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
0 |
0 |
|a Wadsworth series in mass communication
|
| 504 |
|
|
|a Includes bibliographical references (p. 293-294) and index
|
| 650 |
|
0 |
|a Advertising copy
|
| 650 |
|
0 |
|a Advertising layout and typography
|
| 999 |
|
|
|a 1000013701
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|