Creative strategy in advertising
| Main Author: | |
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| Format: | Book |
| Published: |
Belmont, Calif. :
Wadsworth ,
c1985
|
| Edition: | 2nd ed |
| Series: | Wadsworth series in mass communication
|
| Subjects: |
| Physical Description: | xvi, 304 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 293-294) and index |
| ISBN: | 0534038794 |