Creative strategy and tactics in advertising a managerial approach to copywriting and production

QR Code

Creative strategy and tactics in advertising a managerial approach to copywriting and production

Bibliographic Details
Main Authors:	Zeigler, Sherilyn K. (Author), Johnson, J. Douglas 1918- (Author)
Format:	Book
Published:	Columbus, Ohio Grid Publishing c1981
Series:	Grid series in advertising and journalism
Subjects:	Advertising

Similar Items

Advertising
by: Wright, John Sherman 1920-, et al.
Published: (1982)

Advertising creative strategy, copy + design
by: Altstiel, Tom, et al.
Published: (2010)

Creative strategies idea management for marketing, advertising, media and design
by: Pricken, Mario
Published: (2010)

Advertising its role in modern marketing
by: Dunn, S. Watson (Samuel Watson) 1918-1997
Published: (1994)

Advertising its role in modern marketing
by: Dunn, S. Watson (Samuel Watson) 1918-1997, et al.
Published: (1986)

Advertising
by: Norris, James S. 1915-
Published: (1984)

Advertising
by: Norris, James S. 1915-
Published: (1980)

Advertising
by: Hackley, Christopher E.
Published: (2010)

Advertising principles and practice
by: Wells, William 1926-, et al.
Published: (1992)

Advertising principles & practice
by: Wells, William 1926-, et al.
Published: (2006)

How to advertise
by: Roman, Kenneth, et al.
Published: (1979)

How to advertise
by: Roman, Kenneth, et al.
Published: (1979)

The advertiser's manual
by: Baker, Stephen 1921-2004
Published: (1988)

The practice of advertising
by: Hart, Norman A.
Published: (1990)

Advertising principles and effective IMC practice
by: Wells, William 1926-
Published: (2007)

Kleppner's advertising procedure
by: Russell, J. Thomas, et al.
Published: (1993)

Tested advertising methods
by: Caples, John
Published: (1974)

Kleppner's advertising procedure
by: Kleppner, Otto 1899-, et al.
Published: (1988)

Advertising [electronic resource]
by: MacRury, Iain
Published: (2009)

Kleppner's Advertising procedure
by: Lane, W. Ronald 1940-, et al.
Published: (2011)

Advertising management
by: Aaker, David A., et al.
Published: (1987)

Advertising management
by: Aaker, David A., et al.
Published: (1982)

Advertising management
by: Aaker, David A., et al.
Published: (1992)

Advertising management
by: Aaker, David A., et al.
Published: (1983)

Otto Kleppner's advertising procedure
by: Kleppner, Otto 1899-, et al.
Published: (1986)

The globalization of advertising agencies, cities and spaces of creativity
by: Faulconbridge, James R.
Published: (2011)

Advertising and promotion an integrated marketing communications
by: Hackley, Christopher E.
Published: (2010)

Advertising and communication management
by: Ray, Michael L.
Published: (1982)

Strategic advertising campaigns
by: Schultz, Don E., et al.
Published: (1984)

Strategic advertising campaigns
by: Schultz, Don E., et al.
Published: (1984)

Illustrated handbook of advertising and sales management

The advertising handbook
by: Brierley, Sean 1966-, et al.
Published: (2009)

Keperluan strategi pengiklanan
by: Schultz, Don E., et al.
Published: (1997)

Retail advertising and sales promotion
by: Edwards, Charles Mundy, et al.
Published: (1981)

The advertising answerbook : a guide for business and professional people
by: Betancourt, Hal
Published: (1982)

The advertising answerbook a guide for business and professional people
by: Betancourt, Hal
Published: (1982)

Advertising an integrated marketing communication perspective
by: Belch, George E. (George Edward) 1951-
Published: (2012)

Advertising and promotion an integrated marketing communications perspective
by: Belch, George E. (George Edward) 1951-, et al.
Published: (2015)

Advertising and promotion an integrated marketing communications perspective
by: Belch, George E. (George Edward) 1951-, et al.
Published: (1998)

Advertising and promotion an integrated marketing communications perspective
by: Belch, George E. (George Edward) 1951-, et al.
Published: (2012)