Creative strategy and tactics in advertising : a managerial approach to copywriting and production

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Creative strategy and tactics in advertising : a managerial approach to copywriting and production

Bibliographic Details
Main Authors:	Zeigler, Sherilyn K. (Author), Johnson, J. Douglas , 1918- (Author)
Format:	Book
Published:	Columbus, Ohio : Grid Publishing , c1981
Series:	Grid series in advertising and journalism
Subjects:	Advertising

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