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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043407 |
| 005 |
20180516093000.0 |
| 008 |
030617s1981 |
| 020 |
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|a 0882442295
|
| 090 |
0 |
0 |
|a HF5823
|b Z4
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| 100 |
0 |
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|a Zeigler, Sherilyn K. ,
|e author
|
| 245 |
1 |
0 |
|a Creative strategy and tactics in advertising :
|b a managerial approach to copywriting and production
|c Sherilyn K. Zeigler, J. Douglas Johnson
|
| 260 |
2 |
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|a Columbus, Ohio :
|b Grid Publishing ,
|c c1981
|
| 300 |
|
|
|a 324 p. :
|b ill. ;
|c 26 cm.
|
| 440 |
0 |
0 |
|a Grid series in advertising and journalism
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Johnson, J. Douglas ,
|d 1918- ,
|e author
|
| 999 |
|
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|a 1000036560
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|