Creative strategy and tactics in advertising a managerial approach to copywriting and production
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Columbus, Ohio
Grid Publishing
c1981
|
| Series: | Grid series in advertising and journalism
|
| Subjects: |
| Physical Description: | 324 p. ill. 26 cm |
|---|---|
| ISBN: | 0882442295 |