Creative strategy and tactics in advertising : a managerial approach to copywriting and production
| Main Authors: | , |
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| Format: | Book |
| Published: |
Columbus, Ohio :
Grid Publishing ,
c1981
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| Series: | Grid series in advertising and journalism
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| Subjects: |
| Physical Description: | 324 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0882442295 |