|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043406 |
| 005 |
20190425093000.0 |
| 008 |
030617s1982 |
| 020 |
|
|
|a 007072069X
|
| 090 |
0 |
0 |
|a HF5823
|b W7
|
| 100 |
0 |
|
|a Wright, John Sherman ,
|d 1920- ,
|e author
|
| 245 |
1 |
0 |
|a Advertising
|c John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler
|
| 250 |
|
|
|a 5th ed
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1982
|
| 300 |
|
|
|a xiv, 545 p., [16] p. of plates :
|b ill. (some col.) ;
|c 27 cm.
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Winter, Willis L. ,
|e author
|
| 700 |
1 |
|
|a Zeigler, Sherilyn K. ,
|e author
|
| 999 |
|
|
|a 1000013691
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013692
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|