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| LEADER |
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| 001 |
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| 008 |
030617s1982 |
| 020 |
|
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|a 007072069X
|
| 090 |
0 |
0 |
|a HF5823
|b W7
|
| 100 |
0 |
|
|a Wright, John Sherman
|d 1920-
|e author
|
| 245 |
1 |
0 |
|a Advertising
|c John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler
|
| 250 |
|
|
|a 5th ed
|
| 260 |
2 |
|
|a New York
|b McGraw-Hill
|c c1982
|
| 300 |
|
|
|a xiv, 545 p., [16] p. of plates
|b ill. (some col.)
|c 27 cm
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Winter, Willis L.
|e author
|
| 700 |
1 |
|
|a Zeigler, Sherilyn K.
|e author
|
| 999 |
|
|
|a 1000013691
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013692
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|