Advertising
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1982
|
| Edition: | 5th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xiv, 545 p., [16] p. of plates : ill. (some col.) ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007072069X |