Advertising
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw-Hill
c1982
|
| Edition: | 5th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xiv, 545 p., [16] p. of plates ill. (some col.) 27 cm |
|---|---|
| ISBN: | 007072069X |