Advertising and communication management

Bibliographic Details
Main Author:	Ray, Michael L. (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1982
Subjects:	Advertising Advertising media planning Communication in marketing

MARC


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100	0		\|a Ray, Michael L. \|e author
245	1	0	\|a Advertising and communication management \|c Michael L. Ray
260	2		\|a Englewood Cliffs, NJ \|b Prentice-Hall \|c c1982
300			\|a xiii, 514 p. \|b ill. \|c 25 cm
650		0	\|a Advertising
650		0	\|a Advertising media planning
650		0	\|a Communication in marketing
999			\|a 1000013687 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus