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00000cam a2200000 7i4500 |
| 001 |
0000043405 |
| 005 |
20070618093000.0 |
| 008 |
030617s1982 |
| 020 |
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|a 0130152307
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| 090 |
0 |
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|a HF5823
|b .R392
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| 100 |
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|a Ray, Michael L. ,
|e author
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| 245 |
1 |
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|a Advertising and communication management
|c Michael L. Ray
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| 260 |
2 |
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|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1982
|
| 300 |
|
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|a xiii, 514 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
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0 |
|a Advertising
|
| 650 |
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0 |
|a Advertising media planning
|
| 650 |
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0 |
|a Communication in marketing
|
| 999 |
|
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|a 1000013687
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|