Otto Kleppner's advertising procedure

Bibliographic Details
Main Authors:	Kleppner, Otto 1899- (Author), Russell, Thomas 1941- (Author), Verrill, Glenn (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1986
Edition:	9th ed
Series:	The Prentice Hall series in marketing
Subjects:	Advertising

Kleppner's advertising procedure by Kleppner, Otto 1899-, Lane, W. Ronald 1940-, Russell, Thomas 1941-, Verrill, Glenn

Published 1988