Otto Kleppner's advertising procedure

Bibliographic Details
Main Authors:	Kleppner, Otto , 1899- (Author), Russell, Thomas , 1941- (Author), Verrill, Glenn (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1986
Edition:	9th ed
Series:	The Prentice Hall series in marketing
Subjects:	Advertising

Kleppner's advertising procedure by Kleppner, Otto , 1899-, Lane, W. Ronald , 1940-, Russell, Thomas , 1941-, Verrill, Glenn

Published 1988