|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043402 |
| 005 |
20190516093000.0 |
| 008 |
030617s1986 |
| 020 |
|
|
|a 0136432557
|
| 090 |
0 |
0 |
|a HF5823
|b .K45 1986
|
| 100 |
0 |
|
|a Kleppner, Otto ,
|d 1899- ,
|e author
|
| 240 |
2 |
0 |
|a Advertising procedure
|
| 245 |
1 |
0 |
|a Otto Kleppner's advertising procedure
|c Thomas Russell, Glenn Verrill
|
| 250 |
|
|
|a 9th ed
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1986
|
| 300 |
|
|
|a xvii, 665 p. :
|b ill. (some col.) ;
|c 27 cm.
|
| 440 |
0 |
4 |
|a The Prentice Hall series in marketing
|
| 504 |
|
|
|a Includes bibliographical references (p. 627-629) and index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Russell, Thomas ,
|d 1941- ,
|e author
|
| 700 |
1 |
|
|a Verrill, Glenn ,
|e author
|
| 999 |
|
|
|a 1000013674
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013675
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|