Otto Kleppner's advertising procedure

Bibliographic Details
Main Authors: Kleppner, Otto 1899- (Author), Russell, Thomas 1941- (Author), Verrill, Glenn (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1986
Edition:9th ed
Series:The Prentice Hall series in marketing
Subjects:

MARC

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