Otto Kleppner's advertising procedure
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1986
|
| Edition: | 9th ed |
| Series: | The Prentice Hall series in marketing
|
| Subjects: |
| Physical Description: | xvii, 665 p. : ill. (some col.) ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 627-629) and index |
| ISBN: | 0136432557 |