rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kleppner's advertising procedure
  title info:
    title: Advertising procedure
  name:
    name part: Kleppner, Otto
    name part: 1899-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Lane, W. Ronald
    name part: 1940-
    role:
      role term: author
  name:
    name part: Russell, Thomas
    name part: 1941-
    role:
      role term: author
  name:
    name part: Verrill, Glenn
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: Englewood Cliffs, NJ
    publisher: Prentice-Hall
    date issued: c1988
    date issued: 1988
    edition: 10th ed. ;
    issuance: monographic
  physical description:
    form: print
    extent: xv, 686 p. ; 27 cm.
  note: Rev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986
  note: Includes index
  subject:
    topic: Advertising
  related item:
    title info:
      title: The Prentice Hall series in marketing
  identifier: 0135164516
  record info:
    record creation date: 030617
    record change date: 20190516093000.0
    record identifier: 0000043401