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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043401 |
| 008 |
030617s1988 |
| 020 |
|
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|a 0135164516
|
| 090 |
0 |
0 |
|a HF5823
|b .K45 1988
|
| 100 |
0 |
|
|a Kleppner, Otto
|d 1899-
|e author
|
| 240 |
2 |
0 |
|a Advertising procedure
|c Otto Kleppner
|
| 245 |
1 |
0 |
|a Kleppner's advertising procedure
|
| 250 |
|
|
|a 10th ed.
|c Thomas Russell, Glenn Verrill, W. Ronald Lane
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ
|b Prentice-Hall
|c c1988
|
| 300 |
|
|
|a xv, 686 p.
|c 27 cm
|
| 440 |
0 |
0 |
|a The Prentice Hall series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Lane, W. Ronald
|d 1940-
|e author
|
| 700 |
1 |
|
|a Russell, Thomas
|d 1941-
|e author
|
| 700 |
1 |
|
|a Verrill, Glenn
|e author
|
| 745 |
0 |
0 |
|a Advertising procedure
|
| 999 |
|
|
|a 1000013637
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013677
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|